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Air-Dried
  1. Home
  2. Pet Supplies
  3. Dogs
  4. Food
  5. Dry
  6. Air-Dried
  7. Because It's Better…
Because it's Better

Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition

Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹7,810₹11,510

You save ₹3,700 (32%)

32% off the seller list price

Qty
Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition — 1 Pound
1 Pound
₹2,860
₹3,310
(₹2,860 / count)
In Stock
Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition — 3 Pound
3 Pound
₹7,810
₹11,510
(₹2,603 / count)
In Stock

Estimated doorstep delivery by 14 Nov - 16 Nov from USA

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Sourced from US retailers
Factory-Sealed
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All Duties Included
All Duties Included
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14-Day Smile Guarantee
14-Day Smile Guarantee

Premium USA Dog Food at Competitive Price

About this item

Because It's Better Air-Dried Dog Food is a thoughtfully prepared, shelf-stable pet meal made in the USA, now available in India through crowcrowcrow. Crafted with real chicken and visible vegetables, it offers a natural, nutritious alternative to traditional kibble, supporting digestion and overall wellness.

The slow baking and air-drying process retains nutrients, flavors, and aromas, providing a fresh-tasting, tender bite that dogs enjoy. Suitable for all ages and breeds, it can be served as a complete meal or a topper, making mealtime more exciting without complex prep. Its natural ingredients and grain-free formula promote long-term health, ideal for pet parents seeking transparency and quality in their dog food.

Imported directly from the USA, this product arrives in 12-14 days with duties paid, ensuring authenticity and freshness. Perfect for busy households, it offers a convenient, high-quality option that supports your dog's health and happiness in India.

Key Features

  • SLOW BAKED & AIR DRIED FOR BETTER NUTRITION: Crafted using a gentle, low-temperature air-drying process that helps retain natural nutrients, flavors, and aromas, delivering fresh-tasting food your dog can enjoy every day.
  • REAL CHICKEN AS THE FIRST INGREDIENT: Made with real chicken to provide high-quality protein that supports strong muscles, sustained energy, and overall health for puppies, adults, and senior dogs.
  • VISIBLE WHOLE FOOD INGREDIENTS: Each bite contains real vegetables and superfoods you can see, like carrots, pumpkin, and blueberries, supporting healthy lifestyle.
  • CLEAN, GRAIN-FREE NUTRITION: Made without corn, wheat, soy, fillers, or artificial colors, flavors, or preservatives. This wholesome recipe focuses on natural ingredients to support long-term wellness.
  • COMPLETE MEAL OR TOPPER: Serve as a balanced dry dog food or sprinkle over meals for added flavor. Shelf-stable and pantry-ready with no refrigeration needed, featuring tender, meaty bites dogs love, perfect for picky eaters.

Why choose this product

Formulation Backed by Slow Baking & Air-Drying

Because It's Better uses a gentle, low-temperature air-drying process that retains nutrients and flavors, creating a fresh, digestible, and palatable food. This method outperforms heavily processed options, supporting your dog's health with natural ingredients and visible superfoods, all imported from the USA and arriving in India with duties paid.

Ideal for All Breed Sizes & Life Stages

This recipe suits puppies to seniors, supporting long-term wellness with high-quality protein and visible vegetables. Perfect for busy pet parents who want transparent ingredients, simple feeding routines, and food dogs genuinely enjoy, arriving in India in 12-14 days with all duties included.

How to use

  • Start with a small portion — Introduce gradually by mixing 25% of this air-dried food with your dog's current diet over 14 days to prevent digestive upset.
  • Adjust feeding amount — Feed approximately 1/4 cup per 10 kg body weight daily, adjusting based on your dog's activity level and age.
  • Serve directly or as topper — Serve as a complete meal or sprinkle over wet food for added flavor and nutrients, keeping the bag sealed after each use.

How Indians use this product

  • Ravi, a busy pet parent in Mumbai, wanted a natural, shelf-stable dog food that retains nutrients and supports digestion. He found Because It's Better, which arrived in 5 days, and now feeds his senior dog daily with visible veggies.
  • Anjali in Bangalore needed a grain-free, high-protein food for her active puppy. She switched to Because It's Better, which supports her pup's growth and arrives in 12-14 days with duties paid, fitting her modern lifestyle.

Nutrition Facts

Key Ingredient
Chicken
Main Vegetables
Carrots, Pumpkin, Blueberries
Preservatives
Mixed Tocopherols, Rosemary Extract

How we compare

FeatureBecause It's BetterOthers
Formulation MethodSlow baked & air-dried, retains nutrients, natural flavorsHeavily processed kibble, may lose nutrients, artificial additives
Main IngredientReal chicken, high-quality proteinChicken meal or by-product, lower digestibility
Price per kg₹163 per oz — approx ₹₹7,810 per 1.36 kgVaries between ₹600-₹1200 per kg depending on brand
SuitabilitySupports all life stages, visible vegetables, grain-freeVaries, often grain-inclusive, less transparent ingredients

Product details

SKUhpu6233
GTIN0850019389623
BrandBecause it's Better
Size3 Pound (Pack of 1)
FlavorChicken
Item FormPellet
Item NameBecause It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb

About Because it's Better

Because It's Better specializes in slow-baked, air-dried pet foods with transparent ingredients, imported directly from the USA for Indian pet owners.

Compliance & Legal

This is a dietary supplement; not intended to diagnose, treat, cure or prevent any disease.

Customer Reviews

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FAQ, See What Others Asked

Is this dog food safe for my dog's age and breed?
Because It's Better Air-Dried Dog Food is formulated for all life stages and breed sizes, supporting long-term health with natural ingredients. Suitable for puppies, adults, and seniors, it arrives in India in 12-14 days with duties paid, ensuring freshness and authenticity.
How should I store this dog food after opening in India?
Keep the bag sealed or transfer to an airtight container in a cool, dry place away from direct sunlight. This preserves flavor and nutrients, especially in humid Indian climates, and ensures the food stays fresh for weeks.
Can I feed this as a complete meal or topper?
Yes, this air-dried food can be served as a complete meal or sprinkled over existing food for added flavor and nutrition. It is shelf-stable, easy to serve, and ideal for busy households seeking quality dog nutrition.
What makes this dog food better than local Indian options?
Imported directly from the USA, Because It's Better retains nutrients through slow baking and air-drying, using real chicken and visible vegetables. It offers a transparent, high-quality alternative to local brands, arriving in India with all duties paid.
How long does one bag last for a small dog?
A 3 lb (48 oz) bag typically lasts 3-4 weeks for a small dog at recommended daily servings, supporting consistent nutrition without frequent reordering.

Frequently bought together

Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition

This item:

Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition

₹7,810

Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition

This item

Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition

₹7,810

Total price:

₹16,390

You save ₹3,760 (19%) Extra

3 items selected

3 items

₹16,390

You save ₹3,760 (19%) Extra

Product Comparison

Attributes
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Because It's Better Air-Dried Dog Food, Chicken & Veggies, 3 Lb | Slow Baked & Grain-Free Nutrition
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The Pets Table Air Dried Dog Food, Beef & Berries, 1 lb (16 Oz) | Grain-Free, High-Protein, Wholesome Nutrition
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Fluker's Freeze Dried Superworms for Reptiles, Birds, Fish, Hedgehogs - 48g (1.7 oz)
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Spec
Price
₹7,810
₹11,510
₹4,280
₹4,310
₹4,300
₹4,330
₹10,910
₹11,590
₹3,480
₹5,170
₹1,410
₹2,680
₹1,190
₹1,930
Brand NameBecause it's BetterThe Pets TableThe Pets TableThe Pets TableProtex PawZGet NakedFluker's
Item FormPelletN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹7,810₹11,510

You Save ₹3,700

Estimated doorstep delivery by 14 Nov - 16 Nov from USA
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Tracked delivery

Tracked from USA · duties included
Genuine USA Imported Product
Damaged? Covered*

*Genuine defect, damage, wrong item or non-delivery, reported within 14 days; refund after inspection. Conditions

Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

Why shop with us

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vs
₹23,430+ (3× the price)
₹7,810 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
12-14 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included